Biscuit production line

Health Exploring Road biscuit machine river monkey biscuits regardless of national brands

As the diet habits of Lingchuang who, regardless of the river monkey biscuits from the market, on the subject of widespread concern. Its first proposed "stomach" concept, to the long-silent FMCG market thrown ripples. As a national brand, regardless of the river monkey biscuits out of a difference of the road, their valuable experience is worth a glimpse.

Stomach differentiated positioning to create a concept

Data show that China has nearly 30% of people suffering from a variety of gastritis, stomach nationwide total number of patients present a rough estimate there are nearly 300 million people, and 40% of serious illness. Coupled with today's increasingly busy work white-collar crowd, the number suffering from stomach is increasing.

It took a fancy diet stomach empty and strong demand of the market, regardless of the river monkey biscuits strategy to differentiate cut a piece of "blue ocean." The river Group will implement the concept of monkey stomach Regardless biscuit, which was figurative of the morning to eat a little, eat a little in the afternoon, for the audience to plan a clear boundary, so more conducive to product popular.

Jiang Kou monkey biscuits difference from similar products by looking for characteristics of, through product differentiation positioning, will stomach the idea of ​​a new show to the audience, this unique, authoritative, exclusive product differentiation so Jiang Kou monkey biscuits get one-sided praise and overwhelming market sales, it can be said, the river differentiated positioning monkey biscuits is the core content regardless of its winning strategy of brand marketing.

Product quality and brand development support

Jiang Kou monkey biscuits will be supported so consumers, because the river is not a simple group of differential positioning of the brand, while raw materials and strictly control the quality. According to Jiang Group, he said: a brand to do good, to go far, the key lies in its quality.

For thousands of years, Chinese medicine has long affirmed the value Hericium stomach. A comprehensive summary of the achievements of the Chinese two thousand years of traditional pharmacy "Chinese Materia Medica" records, hericium "spleen and stomach, sedative, anti-cancer." In the current "People's Republic of China Ministry of Health, Drug Standards" clearly reads: "Monkey Hericium mushroom slices  biscuit machine  of processed steel with stomach and the efficacy for gastric ulcer and chronic gastritis treatment. "

The value of the raw material does not represent the value of products, but also depends on how formulated into products. But Jiang Kou monkey biscuits on a consistent product formulation uphold the same intentions.
biscuit machine
Jiang Kou monkey biscuits using precise control of the amount of scientific, regardless of the monkey biscuit development process, adding hericium material content is necessary to grasp, and the monkey-head in biscuit production process data such as the loss of certainty in place, purpose is added in an amount sufficient to produce not only, but also science dosing Regardless monkey biscuits, so as to provide support for Stomach Huwei. Its advertising slogan "the morning to eat a little, eat a little in the afternoon, Yang Wei" It is a manifestation of the scientific added.

According to the "data cube" biscuit category Statistics show that Jiang Kou monkey biscuits ranked first in the Lynx whole network biscuit sales. Meanwhile, the latest sales data industry magazine "Chinese candy" released, Jiang Kou monkey biscuits in Tianjin, Jiangsu, Zhejiang, Shandong, Hunan and other places biscuit topped sales charts in many other provinces, Jiang Kou monkey Biscuit sales are also in the forefront.

Jiang Kou selling monkey biscuits, proved a fact: the traditional ingredients through product innovation, reshaping consumption patterns, can be the perfect modern fusion of life and the ability to promote the traditional ingredients like quality brand breakthrough growth. Regardless of the success of the river monkey biscuits, worth more Chinese national enterprises learn, but also for the promotion of traditional Chinese diet culture has biscuit machine made a good demonstration. Establishing brand, shoulder the important task of cultural promotion, I believe there will be more and more national brands only way